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![]() ![]() In their role of defending the social hierarchies, the media effectively create propaganda backing the ruling classes. The media must therefore slant their coverage to produce stories that support the ruling political and economic classes: a tiny community of people who sit at the top of society. ![]() The government and ruling institutions need an outlet to ‘educate’ the general population with their ideals, and the mass media fulfill this role.Īs society is massively unequal in terms of wealth and power, the media’s defense of the status quo is actually a defense of the interests of the dominant elite, ensuring that their politically and economically powerful positions are maintained. But the mass media have an additional vital task: the promotion of shared social values and codes of behavior. The media have many roles it is the media’s job to inform us, entertain us and to amuse us. ![]()
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